Ranking Your Blog Post Higher on Google
Blog posts are one of the biggest mediums of information for web surfers. According to Ahrefs, 77% of internet users read blog posts regularly. This means that creating blog posts for both marketing and informative can be a good way to increase your presence online and get noticed by web users.
However, simply creating blog posts won’t get you anywhere as it has to be ranked among SERPs in order for it to be visible to people when they search for something related to it. There are many search engines available nowadays but the most prominent one is Google. According to Hubspot, Google has over 85% of the search market share.
This means that you should try and get your blog post ranked on Google as a priority over others. In this article, we are going to give you some of the tips that you can use to rank your blog post higher on Google. So, keep reading if you want to find out more.
Table of Contents
Noteworthy Tips to Rank Your Blog Post on Google
1. Ensure the Introduction is engaging and SEO-optimized
There are essentially two aspects of search engine optimization that the introduction of your blog can take care of if written properly.
If you take care to make the introduction rich and succinct with information along with adjusting the right keywords in it, the search engine crawlers will be able to access it easily and identify it as “helpful content.”
The other somewhat less direct benefit of keeping the introduction succinct and engaging is that it retains the attention of the reader. When the reader is hooked, they are less likely to leave your site.
From the SE’s perspective, this lends to a decrease in bounce rate and an increase in the dwell time. Both of these make the site more likely to be ranked higher by the search engine.
If you write your introduction but can’t figure out how to make it concise, engaging, and succinct, don’t worry. There are online tools that you can get help from. You can, for one, simply take an online summarizer and put your introduction in it. The main core points of the intro will be compiled together and the redundant details will be excised.
This will help you make your introductions the way they’re supposed to be to be SEO optimized.
1. Make Sure the Blog Post’s Content is Organized and Scan-able
After writing the introduction of your blog post, the next important step is to focus on the main content. It is crucial to organize and make the content scanable for both readers and search engines. This is because search engines use crawlers to understand the blog post and rank it accordingly.
The headings in the content denote what it is collectively about. The diversity of the discussions, as described by the headings, shows the search engine crawlers just how comprehensive the content is. Crawlers scan the heading tags of the content to understand its relevancy—after which they can rank it properly in response to the right search queries.
Plus, other than crawlers, adding headings and sub-headings can also help your content in becoming more reader-friendly. Your readers can easily skim through the content and jump to the part they want to read in particular. This would lead them to spend more time on the page, increasing the dwell time, which would give the same benefits as we’ve discussed earlier.
Failing to add all these things to your post can result in the crawlers getting confused, and confused crawlers rarely give a good ranking to the blog post.
One thing that you have to keep in mind while creating heading tags is that they also have to be relevant to the main content and must be descriptive. The description must be accurate so the reader and crawler both know what’s going to be talked about in the heading.
2. Add Relevant and High Volume Keywords
Keywords are one of the biggest factors in the SEO of a blog post. They are the queries that users are searching on a search engine. Keywords can be words or short phrases and their effectiveness can be determined by taking a look at their search volume.
If you add keywords that have a high search volume to the title, headings, and content of your blog post, it will show up in the Google search results when the user searches for it.
You can conduct keyword research on online platforms like Ahrefs and SEMrush. If you find a keyword that has a high search volume and is also relevant to your content, be sure to add it to an appropriate place in your blog post.
Try to find multiple keywords and incorporate them into your blog post content. What this does is it gets your blog post ranked on multiple keyword search queries, further increasing the traffic it receives.
One thing that you have to keep in mind when adding keywords to your blog post content is to not overdo it. Adding too many keywords in a piece of content counts as keyword stuffing and can affect its SEO negatively. Therefore, it is important to only add a specific number of keywords per post. The rule of thumb is to use three to four keywords in a single blog post.
3. Build Links to Reputable and High Authority Websites
Building links to highly authoritative websites can be a great way to boost your blog post’s ranking among Google SERPs. There are two types of links that you can add to your blog post content in the form of a hyperlink. The first type of links are internal links and the other one is external links.
You can link to some of your other blog posts that are relevant to the current one and also to ones from another author. Linking to reputable and credible sites and sources gives Google the notion that you’ve done your research, which makes your own blog post credible too.
Besides this, it also offers your readers some additional content to read and expand their knowledge. You can check if a website is authoritative by taking a look at its domain rating. The higher it is, the more authoritative the site is going to be.
Google takes this into consideration when ranking your blog post and determines if your content has the right information by using these links. So it’s always recommended that you link to reputable websites in your blog post content or don’t add links at all.
4. Provide Valuable Information to the Reader
As we’ve mentioned earlier, Google checks every blog post thoroughly by using crawlers. It not only checks if the content is SEO optimized but also looks for information that can provide value to the reader.
If a blog post doesn’t have anything that’s new and interesting or anything that can answer the questions of the reader, it won’t stand a good chance of competing in the top rankings.
The information you provide in the content must be of practical value. Be sure to include examples where they’re needed to help the reader understand your point better and to support your claims.
If you provide valuable information to the reader, they will be satisfied and they might take actions such as subscribing to the newsletter or leaving a positive comment.
This can also signal to Google that your blog content is informative and increases its chances of getting ranked higher. Besides this, they might also share your blog post with their friends and family, leading to increased traffic and user visibility.
Another thing that this can do is establish the author and the blog as a trusted source of information. Valuable content demonstrates your expertise to Google and the readers.
So, they might come back to your blog again to look for answers to a different search query. Besides value, the content of the blog post should also be engaging and easy to understand for the reader. This helps them get the value out of the blog post easily and effectively.
Crafting engaging content can sometimes be hard as you might not be able to find an appropriate and easy word for something.
You can take your time to figure it out or get help from an external source. Fortunately, there are many tools available online that can synonymize the given content by paraphrasing it.
You can use one of them to paraphrase online texts and from your blog post and make it easier to understand for the reader while providing value to the reader.
5. Ensure the Blog Post Content doesn’t have any Grammatical Mistakes
Having grammatical mistakes in the content of your blog post can make it look dull and amateurish. It decreases the overall quality of the content and gives the reader the idea that someone with mediocre writing skills has written the blog post.
Search engines can take this into account and also check the content itself for mistakes before giving it a ranking. Some of the common errors that usually occur in blog posts are mistakes in grammar, punctuation, and spelling. To make sure they’re not present in your blog post, you can have a proofreading session once you’re done writing it.
A proofreading session includes thoroughly going through the whole content and looking for any mistakes that might have been overlooked while writing. It can help in polishing the blog post and finalizing it for publication. On top of proofreading the text manually, you can also try using an online grammar checker.
By doing this, you can increase the chances of your blog post getting ranked higher on Google since it prefers content that is error-free and doesn’t include any fluff.
6. Add Visuals to the Blog Post
You might’ve seen that most blog posts that are ranked higher by Google usually contain relevant and captivating visuals. These visuals include images, videos, infographics, GIFs, etc. This is because a study shows that the human brain processes images 60,000 times faster than text.
These visuals also make it easier for the reader to understand what is being talked about in the blog post. You can add examples, stats, and relevant information in the form of infographics in your blog post.
Besides helping the reader understand, visuals also make the content more attractive. Having text only in your log post can make it look like it’s generated by AI. It also intimidates the reader as they might not want to read a whole blog post that’s filled with text and text only. Think about it, how many times have you opened a blog post and closed it simply because you saw that it’s filled to the brim with text?
If you do the same, your dwell time can be affected and thus, the ranking. Therefore, it is important to add visuals to your content if you want it to get ranked on Google.
So, the solution? Add images to your blog content to make it more engaging. Add the alt texts to the images describing what they depict to help the search engine also understand them.
Final Words
Getting your blog post ranked among Google SERPs is important to increase its visibility. Once your blog post is ranked, only then will it come up in the search results for users. In this article, we have given some of the tips that you can use to make sure that your blog post gets ranked on Google and is also satisfactory for the reader to read.
